Family owned and operated for over 100 years, Diamond Ideals is an unparalleled jewelry atelier with a sterling reputation for exquisite service and impeccable quality. Diamond Ideals began in Belgium in 1910 and rose to prominence with jewelers of exceptional skill and taste providing private clients with flawless stones and ingenious custom settings. With gem cutters in New York, Lisbon, Antwerp, Johannesburg and Tel Aviv, Diamond Ideals provides clients unique access to the most coveted stones in the world.

At Diamond Ideals, our knowledge of the diamond market is unsurpassed.

From sourcing and production to cutting and shaping we are involved in every aspect of the business – insuring our clients receive nothing short of perfection. Every day we put our expertise and our connections to work to acquire the ideal stone and to create the perfect setting at the lowest possible cost.

Our staff is exclusively comprised of highly skilled gemologists who will help with every aspect of your diamond jewelry purchase and to guide you as you create your ideal ring and eventual heirloom.

At our Manhattan salon or on our website, you can browse our galleries for the largest selection of styles and stones. Most of our pieces are custom created to perfectly complement your choice of center stone, so if you don’t see exactly what you are looking for, don’t worry – we will create it for you – after all, we’ve been doing this for over 100 years!

Through unparalleled customer service, and our commitment to your vision, we will become your family jeweler for life.

Laurent Landau


Personalized care and attention to detail from an esteemed private jeweler.

Extremely helpful. Our first meeting was spent entirely on teaching my husband about diamonds. The rings are beautiful, and everyone is incredibly impressed by the diamond on my engagement ring. Would absolutely recommend to everyone.


I ran into one of my customers over the summer and noticed she was wearing a solitaire pendant with a Circle of Life pendant her fiancé had purchased from us months earlier. When I asked her about it, she explained that she loved her Circle…